FLAGSHIP STORE OPENING PARIS
Marni is strengthening its retail presence in Paris, opening a new boutique in the exclusive Rue Saint-Honoré, number 231.
The space, located on the ground floor of an elegant Haussmann-style building, is spread over two floors distinguished by the careful selection of colours that characterizes every room.
The entrance is dominated by the red hue of a large circular skylight reflected on the marble insert on the floor. The bags are displayed along the walls on concrete shelves and polyhedral covered with a polished steel surface, while a suspended marble display showcases small leather goods.
A striking wall lacquered in a creamy mauve shade opens up to a corridor leading to the second room, which overlooks a bright inner courtyard. Here, glass and brass display cases and mirrored recesses exhibit the eyewear and jewellery collections, as well as a further selection of bags arranged along a curved wall made of pink concrete.
A winding moss-green staircase leads to the basement, featuring steps that are each covered with marble in different colours. Visitors are presented with an astonishing circular space illuminated by a large Barrisol and surrounded by recesses in which the women’s ready-to-wear collections are presented, arranged on iconic steel rails with a wave design, a distinctive feature in all Marni boutiques. The footwear selection is displayed on linear concrete shelves in more intimate recesses.
The new Rue Saint Honoré store is the second Marni boutique in Paris, following the first opening in Avenue Montaigne. It is part of a busy schedule of openings planned for 2018, which began with the inauguration of stores in Florence and Madison Avenue in New York.
To celebrate every opening, a community of women from Villanueva in Colombia has created animal sculptures made of papier-mâché and beads, truly unique pieces that each take four days to create. A different one was designed for each city, sold exclusively and for a limited time only in the local boutique. A rooster is the emblem of the Paris store.
The new Marni boutique also inspired English artist Alan Fears, who presents it in the short film “A Rumble in the Jungles of Paris”, in which he interprets the brand and its new presence in the French capital through the ironic lens of his naive aesthetic and hyper-defined colours.