About Marni

Founded in Milan in 1994, Marni has cultivated a distinctive aesthetic that combines sophistication, elegance, and experimentation across materials, silhouettes, and color. Since its inception, the brand has developed a highly recognizable visual language, where research and artistic sensibility engage in dialogue with a strong artisanal culture, bringing life to collections that merge know-how with a contemporary attitude.

The design that defines the Marni universe emerges from the intersection of innovation, creativity, and expertise, translating into a signature identity that goes beyond the ordinary. Balancing creative freedom with design rigor, the brand consistently and consciously explores new expressive territories, offering possibilities that are always authentic and distinctive. This approach extends across every dimension: from ready-to-wear collections to collaborations, from immersive retail environments to personalized customer experiences.

The result of a process in which design, research, and reflection intertwine, Marni collections express an artistic attitude grounded in reality, elevating the act of dressing into a natural gesture imbued with meaning. The vision of Creative Director Meryll Rogge renews the brand’s original codes, projecting them into a contemporary dimension that enhances wardrobe versatility and brings renewed depth to Marni’s language.

Part of the OTB Group since 2013, Marni continues its path of evolution through a coherent and recognizable creative vision—an approach that extends to retail spaces, conceived as a natural expression of the brand’s identity. With a global network of over 90 boutiques, each environment is designed as an immersive space where fashion, art, and design engage in a fluid, multidisciplinary dialogue.

Within the creative ecosystem, Marni defines its interpretation of ‘new luxury’, rooted in individuality, experimentation, and authenticity. Every element—from product to experience—contributes to enabling a simple yet essential gesture: expressing oneself with freedom.