Salone del Mobile Milano 2014
Milan Furniture Fair 2014. Marni brings its Animal House project to life, a colourful caravan of animals made out of metal and PVC, giraffes, ducks and more take over the exhibition space with their vivacious colours.
Marni worked with a group of Colombian women who created one-of-a-kind pieces in a selection of different colours.
Asymmetry is the main theme of the year: an asymmetry which gives life to potentially infinite spatial combinations thanks to the multitudes of shapes.
Traditional chairs with two armrests were placed next to ones with only a single armrest, either the left or the right one, allowing for a variety of combinations, and the tables were also arranged accordingly. Deck chairs and rocking chairs complete the collection.
The freedom to chose from a variety of potential combinations, a key element to this limited edition collection is also reflected in the Marni ready-to-wear and accessory collections, where combining the various elements of the collection is never imposed but always an individual and unique personal choice. The concept of adding elements up to infinity is also a reflection of a positive vision of the future and of Marni’s ongoing growth and evolution. The brand celebrated its 20th anniversary in 2014.
The new number of “Anticamera”, Marni’s online magazine which was entirely dedicated to the Animal House project was also launched during Milan’s Furniture Fair.
As with the projects that preceded it, the pieces which composed Animal House were entirely handmade by Colombian women. For 2014, Marni collaborated closely with a group of women who discovered independence and emancipation through this project which also renewed Marni’s commitment to charitable endeavours: part of the sales of the products was donated to organizations which care for terminally sick children.