Marni Roof Market
On March 14, Marni Prisma, the non-celebratory series of happenings developed on the occasion of Marni’s 20th anniversary, continuing its year-long journey has stopped in Hong Kong for the opening of the Marni Roof Market, during Art Basel.
Held at nighttime on Pier 4, on the harbor, with the city’s skyline as a backdrop, Marni Roof Market depicted Marni’s multifaceted identity in a fluid, inclusive way, mixing installations, sensations and products in an all-surrounding experience.
Ideally linked to Marni Flower Market in Milan, yet autonomous in both layout and offer, Marni Roof Market mixed the vibrant energy of a real market with Marni’s composite DNA. As the Marni Flower Market, it was conceived to last one night only, involving everyone who wanted to participate. It has been announced by a special shop window at Joyce: here the English artists of Archmongers transformed the Marni Flower Market in a pop-up theater and literally packed it in a travelling suitcase getting ready for the next show.
Distributed on the rooftop of the Pier 4, Marni Roof Market was a succession of experiences that viewers could make their own, following personal paths, just like Marni collections are made up of pieces that each customer can combine in individual ways.
At the center of it there was an installation created by Italian artist Massimo Bartolini: a series of lights that pulsated and gained intensity responding to a soundtrack created from the noises registered during Marni Flower Market. The idea of recycling and reinventing in fact, is integral to Marni’s creative ethos. This mass of lively lights could be enjoyed sitting around it on Marni’s signature braided pvc chairs.
Marni Roof Market allowed the public the possibility to shop, bringing home a unique piece of this un-repeatable event. The layout consisted of small house-shaped stalls containing and showcasing different products, mannequins with braided pvc skirts and then woven pvc and metal chairs, flowers, insects and animals.
Apart from flowers and aromatic plants, there were many new items for sale: leather sandals hand-painted by Italian Art Brut artists; pvc pot holders decorated with Marni archive prints; the Dot bag, a net made of saffiano leather printed with archive motifs; fabric sacs and Marni Flower Market striped shopping bags. Also on sale a selection of the sculptures from the Marni Animal House project, picnic cloths and printed wrapping papers.
Marni Roof Market also spanned a recycled materials jewelry workshop.
The project finally reaffirms Marni’s commitment in favor of charity initiatives: total of the proceeding derived from the sale of products will be in fact donated in support of the Vimala Association (www.ass-vimala.org).