MARNI BALLHAUS – SALONE DEL MOBILE 2016
During Salone del Mobile 2016 Marni will be transforming its space at Viale Umbria 42 into a ballroom, named Marni Ballhaus.
After Looking For Marni, the total theatre event that showcased its eyewear line, Marni is exploring a different area of performing arts and is using dance to create a link between the new design collection and the traditions of Colombia, the country that inspired it.
An invite to discover Cumbia, an ancient Colombian dance for couples that arose from a blend of diverse rhythms and cultures. Marni has put its own individual slant on it, customising the traditional full circular skirts worn by Cumbia dancers and the knotted scarves the men wear around their neck
Cumbia’s colourful choreography will form the backdrop for the presentation of Marni’s new home furnishing accessories range, created exclusively for Milan Design Week: chairs, chaise longues and rocking chairs sit alongside numerous small tables, lamps and vases made of metal, wood and hand-woven PVC cord in brilliant colour combinations. The items on display have all been made in Colombia by a group of women who have gained independence and freedom through work.
Marni Ballhaus is open to the whole city and, as always, the involvement of the public will be a fundamental part of the experience created by Marni. From Thursday April 14th till Saturday April 16th visitors can watch performances by professional dance teachers and also play an active part in demonstrations to learn the Cumbia moves and dress in traditional costumes. Friday 15th April will focus on children in years four and five of primary school who can come and discover a different culture.
Marni Ballhaus reaffirms the brand’s commitment to charitable initiatives, as a portion of the proceeds from the sale of the design items will be donated to the Vimala Association (www.ass-vimala.org), which supports numerous children’s projects.
It will be possible to purchase the skirts made in the iconic Marni fabrics, also available in children’s sizes and sold exclusively on Marni.com. Customers can pre-order from Thursday April 14th.