MARNI OPENS ITS FIRST FLAGSHIP STORE IN TOKYO
Marni is renewing its presence in Japan with the opening of its first flagship store in Tokyo, located in the Omotesando Hills shopping mall. The store overlooks the prestigious luxury street of the same name, occupying an area of 300 square meters in which the women’s, men’s and children’s collections are presented in a space with an innovative design that reflects Marni’s bold aesthetics.
Inspired by the Japanese garden, reinterpreted in a contemporary style, the store pays homage to Tokyo through some of its shapes, colours and materials that harmoniously combine with the typical elements of the brand’s interior design projects. The space is divided into four different sinuous areas, in which flowing designs and furnishing accessories with irregular shapes dynamically enhance the collections, defining a unique and experimental visual route.
A tactile surface, made of concrete with marble details, welcomes visitors to the entrance hall, which opens onto a large area whose herringbone-patterned wooden flooring is paired with a red marble insert.
In this room, which is dominated by a sophisticated lilac colour, the women’s bags and small leather goods are displayed in exhibition spaces bordered by undulating walls that anticipate the sinuous design of the other rooms.
A large marble staircase in various colours, whose shape is projected in a mirror-like way on the ceiling, leads to a second level dedicated to a selection of women’s clothing and footwear.
Continuing on, you reach the area that showcases the men’s collections and traces a direct route to a spectacular room characterized by walls painted in a bright shade of red, which houses the children’s collections, as well as the special Capsule Collection.
The last room, which contains the women’s clothing collections, features an evocative floral design, just like in a garden, which characterizes the carpet flooring with bright pink and green shades. Here a luminous circular element inserted in the ceiling structures the space by alluding to the same detail in the entrance area. In this area there is also a small private space, reserved to the most exclusive customers.
Along the entire route, iconic steel wave rails, a distinctive feature in Marni boutiques, display ready-to-wear garments, alternating with geometric tables consisting of flexible modules that are scattered through the spaces like experimental objects, inviting visitors to simultaneously explore many products.
While harmoniously dialoguing with the place that houses it, the new Tokyo boutique plays with the architectural elements typical of Marni retail projects, many of which have recently been introduced with the openings in Florence, Rome, Paris and New York over the course of 2018.
With the opening of the Omotesando flagship store, Marni is strengthening its presence in the Japanese market, raising to 22 the total number of stores in the country.