FLAGSHIP STORE OPENING ROMA BABUINO
Marni’s boutique in Rome has moved to 75 Via del Babuino, occupying a large space in the heart of the capital.
The store is spread over a single floor that extends for 230 sqm, creating a sequence of different spaces up that ends in the last room overlooking Via Margutta.
The echoes of the Pop artistic movement of Scuola di Piazza del Popolo can be perceived throughout the boutique: a tribute to the iconographic paradigm of the city of Rome during the 60’s, that come to life in the choice of bright colors, on the carpets and in the marble on the floors.
The entrance welcomes visitors into a room with a high cross-vaulted ceiling featuring the solid shade of lilac. The floor is enlivened by a white marble oval insert, while the concrete shelf walls, which feature polyhedral covered with a polished steel surface, display the bags and small leather goods.
Continuing through a colourful arch, you come to the second room, which is devoted to the men’s clothing range. Accessories and knitwear are arranged on wooden shelves with a background painted in various shades, while the floor features marble shapes inspired to the Pop symbolism of the Italian capital.
Further on, the third room showcases a selection of jewels and the eyewear collections, presented on colourful painted, satin brass display units, and leads to the fourth room, a more discreet space where you can take inspiration from the women’s ready-to-wear collections displayed on steel wave rails, a hallmark of Marni boutiques. Here the floor is covered with a soft colour block carpet, alternating with a black marble graphic insert. Passing through a new arch, you come to the room dedicated to footwear, which is furnished with comfortable cylindrical armchairs in a delicate shade of pink.
The last room is dedicated to the Kids collections. It opens onto a bright interior courtyard, an authentic open-air lounge where you can admire limited edition versions of Marni’s iconic furniture, the result of a long collaboration with Colombian craftsmen who make each piece by hand.
The new Rome boutique is part of a major retail expansion project that Marni initiated in 2018, starting with a flagship store in Florence, followed by new openings in Paris and New York.
Each of these stores is an open dialogue with the world of Art and has been celebrated with the creation of a different animal sculpture for each city, for sale exclusively and for a limited period only in the local boutique. Handmade from papier-mâché and beads by a community of women from Villanueva in Colombia, these creations are truly unique pieces, which each require four days of work. The Rome store’s animal is a bull.
To celebrate the opening of the boutique, American creative studio BlinkMyBrain created the short film “Finding Rome”, a collage of designs and characters that takes inspiration from the Rome’s distinctive architecture.