Marni collaborates with H&M to raise funds for the Japanese Red Cross and assists them with the ongoing earthquake relief work. Almost a year after the devastating earthquake, Marni designed a unisex T-shirt for its special collaboration “Marni at H&M”, that was sold exclusively at H&M stores and 25% of the proceeds were donated to the Japanese Red Cross. The T-shirt featured a child’s drawing that is at once charming and filled with optimism. A special label let clients know that this T-shirt was created in support of charity.