Light, space, colour.
The Marni Spring/Summer 2017 advertising campaign has freshness and vitality brought to it by the complex and sophisticated play on roles between model and photographer; where the act of photographing becomes the main subject of the image.
Using numerous cameras to take synchronised photographs from different angles, the artist Barbara Probst creates portraits of four women from various perspectives. Each of them interacts differently with the camera, to the point that they themselves become the authors of the images.
A hyper realistic exchange of glances in a place that is not a place, where the profound meaning of the composition can only be appreciated when seen as a whole.
Photography – Barbara Probst
Art Direction – Giovanni Bianco & GB65
Models – Lisa Helene Kramer, Mali Koopman, Jess PW, Luisana Gonzalez
Styling – Lucinda Chambers
Hair – Duffy
Make Up – Tom Pecheaux
Production – Sylvia Farago LTD Production